Pharma Marketing Investigation
Physician kickbacks and perks from drug companies have long been an area of concern for critics of American drug advertising and marketing. Now California is taking Big Pharma to court: At least three pharmaceutical companies AstraZeneca Eli Lilly and Bristol-Myers Squibb disclose they have received subpoenas from the California attorney generals office seeking information about their [...]
posted by Smile Community @ 1:07 PM
1 Comments:
This is the kicker...Zyprexa is only FDA approved for schizophrenia (.5-1% of pop) and some bipolar (2% pop) and then an even smaller percentage of theses two groups.
So how the heck does Zyprexa get to be the 7th largest drug sale in the world?
Eli Lilly is in deep trouble for using their drug reps to 'encourage' doctors to write zyprexa for non-FDA approved 'off label' uses.
The drug causes increased diabetes risk,and medicare picks up all the expensive fallout.There are now 7 states (and counting) going after Lilly for fraud and restitution.
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Daniel Haszard
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